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A 3D rendering is the visual interpretation of a concept or object displayed as an image. Renderings are often created and displayed in product engineering, architecture, real estate, and other professional and business industries desiring visual clarity of the end result for current and future projects.

In the architecture and real estate industries specifically, architectural renderings can be aptly described as visual interpretations of buildings, rooms, or spaces that do not exist in the condition displayed in the rendering. Within the architecture community, the presence of fixture, furniture, & equipment (FF&E) renderings are becoming more common and are beginning to take hold as a sub-industry of its own.

Historically renderings were illustrated by hand using a variety of styles and mediums including paints, charcoal, pencils, and pastels.  Currently, renderings are commonly created using a variety of Computer Aided Design (CAD) programs such as Revit, Sketchup, V-Ray, 3DSMax, and AutoCAD. 

Architectural renderings can be subdivided into 3 sub-categories: Exterior Renderings, Interior Renderings, and Aerial Renderings. 

Exterior 3D Renderings

Exterior renderings are defined as images where the vantage point or viewing angle is located outside of the building. 

Interior 3D Renderings

Interior renderings are defined as images where the vantage point or viewing angle is located inside of the building. 

Aerial 3D Renderings

Aerial renderings are defined as images where the vantage point or viewing angle is located outside and above of the building, often looking directly down on the building, or looking down from above at an angle.

 

To understand the benefits of architectural 3D renderings and how they can propel your architecture and real estate marketing campaigns, check out this article 3 Unspoken Benefits of 3D Renderings

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