There are only 2 things that matter in the world of marketing: headlines and images. The rest is background noise.
The cliché, A picture is worth a thousand words is true. It takes our brains a lot more time and energy to process, in words, what a picture can tell us in a fraction of a second.
Our minds are naturally adept to gathering information, filtering it, and then discarding what we deem unimportant, that we do this constantly without ever being aware of it. In a sense, it’s one of our best biological traits.
What does this have to do with 3D architectural rendering services?
Try creating a marketing campaign where you describe to your viewers what it is that you are planning to build and why it’s right for them?
Even if you’re more detailed than Jules Verne, there’s a high probability that you will only be able to convey a fraction of what an image will convey to audience; this also assumes that your audience is still with you past the second sentence.
Keep it simple. Headlines. Images. Anything more amounts to a craps shoot in terms of effectiveness.
3D Renders Attract Clients
Realism is the key driver for information acceptance. The more real something appears, the more likely your viewer will accept it. When it comes to buildings, the details matter and having a sound visual of what your project is expected to look like goes a long way in both attracting interested viewers, like future tenants or investors.
It also goes a long way in showing your viewers that you are serious about this project and that you have every conceivable detail mapped out.
Your Best Presentations
The biggest problem of 2D images is not that people can’t visualize your space, it’s that you're really have no idea what they are actually envisioning. Maybe it’s what you’re thinking, but chances are it’s not. In most cases, it’s not.
That’s because imagining something as complex as an entire building from a set of 2D schematics and some reference images is insanely difficult to the untrained, non-artist type; which is most of the world.
So take the guess work out of it.
3D renderings take your idea from a 2D and bring it into a real 3D space that is understandable, digestible, and most importantly relatable to your viewer. The truly great renderings will be able to give your viewers a positive emotional reaction.
Catch Problems Early On
With 2D blueprints all of the necessary information is neatly compiled into a working format for your GC’s and principals to use in order to build the perfect building. And yet, mistakes still occur.
Because we’re human, and well, shit happens.
Sometimes, it’s an error in reading the blueprint and sometimes it’s an error in judgement on the designer. It’s hard to know that 3 feet of walkway clearance may not actually be enough space after you account for furniture and fixtures.
This is where 3D renderings become a lifesaver.
Since everything is propotionally accurate with renderings, little errors and omissions that would cost a small fortune to correct during the construction phase (change orders my friend…smh) become pocket change fixes when they are caught during the rendering phase.
Edit Are Done on the Fly
Have you ever been shopping and thought, “That’s going to look great back at the house!” only to come back with your new purchase and realize that it actually looks terrible?
Yeah, me too. It happens.
Making design changes at the rendering level is fast, easy, and one of the few ways you can hedge your bet on design, which allows you to take bigger risks.
So write in that seafoam green refrigerator next to those white quartz countertops. Just make sure you get a rendering before you buy the appliance.
Save money, make money
Do you know how expensive it can get to edit a design? You're not only paying for the adjustments but also for the time and labor needed to make those changes at a design level. It seems a bit counter intuitive, but making all those adjustments on a 2D blueprint can really add up fast.
Most 3D rendering software was designed specifically to handle changes on the fly, making the process more affordable. Designers can make simple model adjustments with a few clicks, re-render and get you a new image in a relatively short amount of time, without any technical changes to the plans. This means less money spent on adjustments, and more money to spend on other mission critical aspects like Taco Tuesday.
3D Renders Enhance Marketing
At its core, you’re designing and building from the ground up, which means that the end product is in your head, or rather the designer’s head, with no other way to get out other than by description or by illustration.
As mentioned earlier, how stellar of an explanation would you have to give in order to get your designs passed by a Design Review Board without images?
How good would your pitch have to be to convince a buyer to commit without ever seeing what’s to come?
3D renders go a long way in boosting advertising and giving your viewers the confidence they need in order to let you meet these critical hurdles within your development process.
In the end it comes down to making a small investment upfront in order to maximize your chances of getting your building noticed, funded, and sold.
For more information on renderings and other marketing assets for your building, reach out to us on our website, Growthmedia.co